Technology has made it easier than ever to market and sell horses online however there is still an art to having success in doing so.
Here are a few tips to help marketing horses online:
1- Quality Photos: The first photo a potential buyer sees of a horse will make them either keep scrolling or stop and read the ad. Good photos or detrimental to online marketing.
We recommend hiring a professional or taking the time to learn how take quality photos of your own. A professional will have the equipment, the eye for standing/ angles and editing skills to fine tune photos. However even learning how to take photos from the right angles/ stances on what you have (phone or camera) will still go a long ways in marketing horses.
2- Video Content: In today's times it is common for buyers to make their purchase solely off videos provided. Finding the balance of showcasing good content while not boring your audience is key to sale videos. We recommend keeping sale videos under 5 minutes while really highlighting the horse's strengths and adding basic walk/trot/lope movement in each direction. If needed make separate videos of skills (0ne roping, one showing, one with kids, etc.)
3- Price Accordingly: At the end of the day a horse is worth what someone is willing to pay. There is a big difference between having “wiggle room” and being unreasonable about your prices. Other factors also play into pricing such as time of year and current economic circumstances. Price your horses accordingly.
4- Honest Reputation: The horse world is a small world. Being honest in your dealings and having a good name in the industry will get you further than trying to cut corners to make an extra buck.
5- Use a Broker: Facebook and other platforms are currently flooded with horses for sale- which unfortunately comes with a set of its own problems. Using a broker, such as Big Sky Horse Sales, LLC, helps buyers feel confident in what they are purchasing knowing they are marketed on a reputable platform.
Big Sky Horse Sales strives to work with breeders, trainers and horsemen/women with honest intent. We have certain consignment criteria and offer extras such as secure payment processing to help buyers feel confident in their online purchase.
Best of luck in your horse selling endeavors! Here at Big Sky Horse Sales we are happy to help you in marketing your quality horses or follow us as we share more tips and updates.
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